October 29:
Six Goals For A Direct Mail Letter
by Jonathan Howard
…six key elements for every fundraising letter – standards to use to review and rewrite a draft appeal until it can’t be improved further.
November 5:
Remind Your Donors to Give Stocks and Mutual Funds
by John Elbare
Stocks and mutual funds make great charitable gifts…. Once donors learn about the tax advantages of donating stock, they often become consistent stock donors.
November 12:
Dear Millennial, Pick Up The Phone. Love, Your Boss. (Part I)
by K. Michael Johnson
I don’t love making phone calls … but it didn’t take me long to realize that the top performers in our line of work are good on the phone.
November 19:
Dear Millennial, Pick Up The Phone. Love, Your Boss. (Part II)
by K. Michael Johnson
Many Millennials don’t love talking on the phone … especially with people whose numbers aren’t already programmed into our phones … but phone skills are a must.
November 25:
Staff Involvement In Strategic Planning & Keeping in Touch With Donors
by Tony Poderis
Two short pieces from Tony: The first addressing whether staff should/must be involved in strategic planning, and the second discussing some common and some creative ways to stay in touch.
December 3:
Revisiting The Gift Table
by Hank Lewis
Of all the topics addressed by the contributors to this blog, this one, Gift Tables, which has had relatively little written about it, is one of the oldest and one of the most visited topics we’ve posted. This, then, is an updated version of a four-year-old posting.
December 10:
Special Events: Why A “Tasting” Is An Essential Part Of Event Planning
by Natalie Lewis
This is the first half of a two part posting on the elements of, and the absolute need for “Tastings” as part of planning for an event.
December 17:
Special Events: Why A “Tasting” Is An Essential Part Of Event Planning
by Natalie Lewis
Part Two of a posting on the elements of, and the absolute need for “Tastings” as part of planning for an event.
December 23:
“We’re A New Organization. Where Do We Find The Donors?”
by Tony Poderis
An all too common question, that usually arises far later in an organization’s forming process than it should have been asked.
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