A reporter came to interview Mahatma Gandhi one day. It turned out this was his day of silent fasting, but the reporter still insisted on getting Gandhi’s message to the world. Ghandi wrote: My Life Is My Message. In a business world where many hours and dollars are often spent crafting that perfect positioning statement …
Starting a Business/
Business Planning
Resources for Starting a Business
Legal Structures of Organizations Legal Forms and Traditional Structures of Organizations Market Research — Inbound Marketing Planning Your Research Market Research Find and Feed the Feeling Strategizing Understanding Strategy and Strategic Thinking Competitor Analysis Porter’s Five Competitive Forces (Part I) Porter’s Five Competitive Forces (Part 2) Competitive Intelligence Product Planning Product Management E-Commerce Sales and …
One of the main reasons companies go out of business is for lack of cash. These companies may even be growing, successful in the market — but they run out of cash. Don’t let this happen to you. Make sure you prepare cash flow projections on a regular basis. One time of great risk is …
The bank wants a business plan. You have collected all the information on the external environment, company strengths and weaknesses. You thoroughly understand the market and financial rationale for starting or expanding your business. Maybe that wasn’t wasted time… Now it’s time to put the plan together. Typically the business plan will start with a …
I just spoke with a bank manager yesterday about how his clients do not have well thought out plans for starting a business or expanding a business. So, I thought I’d help you out here. There are some standard questions the bank will ask: – Do you have experience in the industry? – Does your …
Creating a business plan takes a lot of time. But you can get help. Consultants can be valuable, but to save money, find out if there’s a qualified college intern who could carry some of the load. Many college courses require students to participate in internships. With the right intern and a carefully structured project, …
Effectively implementing an excellent marketing strategy is the best bet for profitable growth. Such a strategy will be founded on market needs and internal capabilities. It will have at its core, a valuable advantage over your competitors. The whole company needs to understand what this advantage is. Each person needs to know how they contribute …
The basis of marketing is understanding what your target market wants or needs. So, how do you do this? How do you go about understanding your target market? Understanding your market is really a blend of science and art. The key is to collect the data. I believe it is important to do this through …
