Guest post by Drew Gerber PR expert Drew Gerber has insider advice for us – quite exciting for small business owners: National Media Coverage Getting national media coverage in top print, broadcast or online media can boost your business in ways it is hard to imagine. A single placement in a glossy national magazine is …

Cast a wide net. No, not fishing advice, or an Internet command. If you feel you have exhausted your outreach to conventional reporters, editors, producers and assignment desk people, despair not in your quest for coverage. Consider the freelance writer or producer. They’re out there, and they are more in demand now than ever before …

My twice-monthly newsletter, Crisis Manager, is distributed by email and then is archived indefinitely at my website, where the crisis manager newsletter page gets brisk traffic second only to my home page. I welcome guest authors who would like to get some promotional value out of being exposed to my readers. The criteria: The article …

It’s well established in Dr. John Gray’s best-selling book, Men are From Mars, Women Are From Venus, that males and females communicate differently when trying to relate to each other on different levels. While it’s a slippery slope in the universe of communications to equate this gender-based metaphor to the public relations arena, slide with …

I’ve had a fun day! Over at my Bernstein Crisis Management Blog, I posted an open letter to Connecticut Attorney General Richard Blumenthal, the increasingly infamous teller of tall tales about his alleged Vietnam service. The shy title of my blog post? Dear Richard Blumenthal: You’re a Liar Practicing what I preach, I then Tweeted …

[From the latest issue of my ezine, Crisis Manager] Not everyone knows who ED Magedson is, but there aren’t too many consumer-focused businesses that haven’t heard of the RipOff Report (ROR), the consumer complaint site founded and directed by Magedson. The common belief is that shortly after a complaint about any company appears on the …