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I’m Back: Making a Smooth Return to Work After an Absence

Let’s face it: life happens. We get sick, we care for aging parents, we have babies or we go back o school. All of these are important and at times necessary situations to take time off from work. However, returning to work after a long absence can be challenging for you, your boss, and even …

Toyota’s Crisis Management Runs Flat

A reputation at risk Toyota just can’t get out of recall trouble. Some three years after the first runaway acceleration problems forced Toyota to begin recalling various models, the company is calling back two different versions of its RX SUV because their floor mats can trap the gas pedal down, sending the cars out of …

N is for Never

As presenters, it is almost always wise to take a positive approach. Stress solutions when reporting on problems. Say what you will do, not what you won’t. Focus on supporting evidence, not concerns or doubts. But notice I said “almost always.” You knew there had to be a few exceptions to the rule, didn’t you? Here they are,

The Crisis Show Ep. 3 – Data Jackings and #Fail Tweets

What’s going on in crisis management this week? The Crisis Show won’t be airing this week due to July 4 celebrations here in the U.S., but in case you haven’t been along for the ride, we’ve got every episode waiting on YouTube for you to view. In the Crisis Show Episode 3, hosts Jonathan Bernstein, …

Sample Marketing Plan

Updating your marketing strategy and marketing plan is important, so we'll walk through an excellent example of a typical plan.

Video Crisis Management

Don’t clam up when it comes to crisis management When a crisis hits, communicators need to be ready to clearly explain the 5Ws: who, what, why, where and when, plus the steps they are taking to resolve the issue. Activity to communicate this across owned, social, hybrid and traditional should be carefully planned. Communicators should …

Mean Target Marketing-Parents Beware

If you have read my blog before you know that I am a trainer and speech coach, and I have some professional acting and theatre experience. While trying to do the right thing for my talented daughter, Allie, who is dying to get into the business of being “discovered,” I found despicable marketing practices from …

2011 Combined Federal Campaign: Giving Power Unleashed

“There are lies, damned lies, and statistics.” -– Mark Twain Here are some statistics about the CFC – Combined Federal Campaign, and some common sense observations as to why you should almost always not base your actions on numbers that reflect the entire non-profit sector. It would be like getting a weather report for the …

How much sway should a CEO have? – a dilemma

Nagachandra is a director on the board of a not-for-profit company. The CEO has a board seat. This position was argued against by the former chairman but other board members prevailed saying that the CEO was firstly responsible and trustworthy and secondly more knowledgeable about the operations than any non-executive director could ever hope to …

Performance Management is Not about the Forms

If you are working in HR, you should already know that talent management is critical to organizational success. You can find the research to support it and if you want you can read 1000 different books that will confirm it and show how to do it the right way. So why do so many of us still get it wrong? Why is it hard to create, roll out and execute the strategies we know will work?