In the last two decades, software development has undergone an Agile transformation because of the many benefits like improved quality and predictability across projects. Agile methods have become the standard in many contexts, using small, self-directed teams to create a product in short order. In this article, we’re going to cover the basics of the …

One of the most important books in the project manager’s library is the Project Management Book of Knowledge. It contains processes that smooth any aspect of a project, grouped into five process groups or project management phases. While they don’t contain a specific method of organizing a project, they can be used with any sort …

There is no single agreed-upon definition of project management methodologies. However, in broad strokes, it can be thought of as a set of guidelines, principles, and processes for meeting or exceeding a project’s requirements. Any project management methodology may help you complete a project. That’s not quite the same thing as saying any methodology will …

What is crisis communication? Business continuity is just one element of strategic why crisis communications and failure to recognize this reality can leave you dangerously vulnerable to communication or reputation-related threats. Any company believing that a business continuity plan alone makes it prepared to face a serious crisis situation is in for a sudden surprise. …

Challenges Ahead: Navigating Crisis Preparedness and Response The Crisis Preparedness and Response for almost 40 years of crisis management experience have seen America more prone to erupt in new crises than right now. No one likes to look at hard truths, yet part of our job as crisis management professionals, and that of those in …

Audi’s ‘Insensitive Ads’: Questioning Interpretations Steer clear of this increasingly common marketing fail Before we get into it here, I want you to take a look at the image above, -which features a young girl snacking on a banana and leaning against a car – and consider the fact that it just resulted in Audi …

Southwest Airlines: Lessons in COVID-19 Crisis Communications Right now our Bernstein Crisis Management team is working with clients across the country to anticipate, prepare for, and respond to COVID-19 concerns impacting both operations and customer trust. One of the most widespread fears is that of using public transportation, particularly air travel, which is why we …

With coronavirus news disrupting business across the globe, we’ve been asked by quite a few clients, colleagues and friends what exactly they should be doing about a couple common areas of concern. Due to this interest, we felt it would be a good topic to cover here in our next edition of Crisis Manager On …

A business proposal is a documented, formal offer to provide a product and/or service to a potential buyer (a prospect). The proposal can be in response to a formal Request for Proposal (RFP) which is a solicitation issued by the prospect that is seeking bids from providers. The business proposal documents the provider’s bid. Other …

What should you do when the need for crisis management appears out of nowhere? A local police officer walks into your coffee shop and an employee decides to label them as *PIG* in the system. What exactly were you supposed to do to prevent that? Unpreventable crises happen all the time, just ask Starbucks, which …