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May Day! May Day! Attack of the Killer PR Themes

What do the month of May, the 50th anniversary of the Pill and a pending big bill for rental tuxedos and pretty dresses have in common? If you guessed the Prom, you’re about half right — and, some would say, maybe a little morally jaded. But if you have a news announcement that can somehow …

Estimation time when starting a training program

Everyone has or should have a general idea of how much time it takes to develop a new training program. In the research I’ve done times are all over the place 10:1 all the way up to 40:1 the later being very generous. I think if you had a 40:1 ratio you’d never find a …

Ogilvy on Direct Response Marketing: Past and Present

Is Direct Response Marketing still a powerful concept in the digital age? Marketing in the digital world is a race for the most current information, the best technology, and the fastest implementation. David Ogilvy remains one of the most famous names in advertising and one of the handful of thinkers (Raymond Rubicam, Leo Burnett, William Bernbach, Ted Bates) who shaped the business after the 1920s.

The Facts of Board Management in Fundraising

Board Management in Fundraising: Setting Up the Facts MYTH: Every Board Member must make an “example-setting” major gift. REALITY: Every Board Member must set an example by giving to the best of his/her ability. Even a dollar (if that’s all s/he can afford) will help demonstrate, to other potential (individual and institutional) funders, that every …

Who Needs A Business Plan? (You Do)

The benefits of having a business plan include: Helping you to clarify your vision and deciding whether or not to forge ahead with the idea. Determining if your product and/or service has a sufficient market to support it and whether or not it will be profitable. Providing an estimate of your start-up costs and how …

The Trillion Dollar Social Enterprise Sector

Many social enterprises in the US come from the nonprofit sector, and a common way to measure nonprofit social enterprise is through earned income. Generally earned income refers to selling goods or services in exchange for a quid pro quo payment. In other words, you only get paid if you deliver the goods. Based on …

Doctor’s Advice: Crisis Prevention, Your Decision

The Doctor Recommends Crisis Prevention:  But It’s Your Choice [Written with a healthcare industry slant, but obviously applicable to most organizations] There’s a death or serious injury due to questionable circumstances. An employee is accused of impropriety. Your company is acquired by or is acquiring another. A natural disaster occurs. There’s an investigation of your …

iBrand Masters Tweets and the Free Management Library

Coaching Blog: What Are You Tolerating? http://bit.ly/aPXSWk # Training Blog: Tools for your Training/HPT toolbox http://bit.ly/aFWR3o # Business Planning Blog: What Makes a Business Plan a Business Plan? http://bit.ly/9RQcPh # Customer Service: Mapping your Customer Experience Strategy http://bit.ly/9SXUoh # Boards Blog: Is a “Working Board” an Immature Board? http://bit.ly/8YOdMf # Consulting Blog: What’s a “Mature” …

Sharing your Authentic Self

You may feel compelled to shy away from who you are as a spiritual being when you are at work. Of course for some of you that might be the equivalent of deciding not to breath. You may not divide yourself into “spiritual” at home and “not spiritual at work”. Others of you may be …

What are You Tolerating?

Years ago, I met Thomas J Leonard, the Founder of Coach University. He introduced the concept of “Tolerations” – those things that annoy you, drain your energy, and hold you back yet can be eliminated from your life. Tolerations show up in most areas – work, home, school, relationships, equipment, cars, and habits. Here are …