This list of things to AVOID is important - to protect the integrity and boost the outcome of your email marketing campaigns.

What if you could broadcast your company news, brand attributes, or something especially cool about what you do with a few disciplined hours each week at your computer? Of course, you know that you can….by start blogging. You’re thinking, old news, right? Sure it is. But I’m here to reinforce the newsy part in the …

I want to follow-up on my post from last week about taking down your house board by board. Before you can re-build your house, you’re left in the Void. Many people can’t sit in the place of the void. It’s too scary, too lonely, too unsettling. Why is that? Some people resist change (at work …

Email Marketing is so important that you should have this checklist at your fingertips when you create your next email campaign.

I’m currently doing research for a book on reward and recognition in call centres – what’s new, some fresh ideas, what motivates reps these days, etc and preliminary results show that 100% of the companies surveyed so far have some type of program. I thought it might be interesting to share some preliminary results with …

We all try harder when there’s a prize at stake, no matter how small. The desire to win is in all of us to a greater or lesser extent and even those who wouldn’t be described as ‘competitive’ still enjoy playing. In business, sales teams have included competitive measurement and reward to drive productivity for …

This series of postings (don’t know yet how many will be in the series) is to help you understand and prepare for a capital campaign, so that, when you hire a staff campaign director or engage counsel, their time (and your money) will be used most effectively. To start, a definition: A Capital Campaign is …

No two crises are the same, but some guidelines apply to all types of crisis management Crisis management is not an exact science, but there are certain steps that, when taken, are almost guaranteed to provide significant benefits. While these steps are similar in many cases, for maximum effectiveness they must be tailored to fit …

Ask the HR Professional A question I frequently get from those individuals outside of HR is, "What is it like to work in HR?" Well, the answer to that question can vary greatly by HR professional and organization.

Garbage in, garbage out. When you really need specific information and don’t have a lot of time to spend searching the internet, a few search modifiers will really help you avoid the garbage, and zero in on your target.