Market Research

Sections of This Topic Include What is a Competitor Analysis? Competitive Intelligence? What’s a Direct Competitor? Indirect Competitor? Competitive Intelligence — Learning About Your Competitors Competitive Analysis — Analyzing What You Learned From the Competitive Intelligence Also, consider Related Library Topics Learn More in the Library’s Blogs Related to Competitor Analysis In addition to the …

Sections of This Topic Include Basic Guidelines for Naming and Branding How to Create a Powerful Marketing Message Additional Perspectives on Naming and Branding Also, consider Related Library Topics Learn More in the Library’s Blogs Related to Naming and Branding In addition to the articles on this current page, also see the following blogs that …

Insights into Millennials’ Mobile Shopping Behavior Who Are The Millennials? Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. Most observers use birth years ranging from the early 1980s to the early 2000s. Many use 1982 as the Millennials’ starting birth year and 2004 as the last …

Many times, survey questions are inherently designed to give unclear or less meaningful information. Familiarize yourself with these common mistakes BEFORE you design your questions.

Common survey question types and examples include Multiple choice questions, Rank order scale questions, Rating scale questions, and Open-ended questions

The way you design your questions will certainly affect the way the questions are answered. Or even IF they're answered! The Golden Rule "Do unto others..." certainly applies here.

Clearly articulate the goals of your survey. Answer these questions before you even start. With this in mind, your survey has a 100% better chance of returning meaningful information.