Help Thyself. It is the ‘it’ strategy these days. It makes good business sense. Outstanding content can divert call and email volume. It can improve the Customer Experience. As technology has evolved so have self-help presentation options. Long, static user guides are quickly becoming passé as quick guides, indexed documents and how-to videos become ubiquitous. …
Sales & Marketing/
Customer Relationship Management
Usually I end my posts with a quote to provoke further exploration of these Customer-Centric concepts. Today I am starting with one because I believe your Customer Experience map should be considered your key strategy to elevate you above your competition. Onboarding is a critical element of this strategy. “A strategy is, at its core, …
Who Owns the Customer Experience in your Organization? Answer: Everyone Should. Who drives the Customer Experience strategy? Answer: The Leader who is responsible for providing customer service. The executive team should be 100% supportive and enabling of the necessary collaboration to establish an effective Customer Experience strategy that is the best in Delivering Service Value. …
Customer Service is just one piece of the entire Customer Experience. When was the last time you or someone in your organization became a ‘new’ customer of yours? The customer experience company starts before the contract is signed and lasts throughout your relationship and with every department that the customer may interface with. Like walking …
Let’s be clear: if you’re not measuring any part of your service delivery, you are missing a huge opportunity to improve, grow or even save your business during these scrutinizing, tight economic times. The challenge with specifying key indicators is that not all businesses will use the top customer service metrics. For example, a retail …
The first question you should ask yourself…How do you measure customer satisfaction? If you are measuring by the # of complaints you are or are not receiving, you are in trouble. Not everybody bothers to take the time to tell you about his/her horrible experience. If you are asking your customers if they are satisfied, …
Welcome to the new Customer Service discussion: Servicing a customer is a part of every purchase and interaction with internal and external contacts. It can last a few seconds up to hours. So if we all do it and experience it everyday in almost everything we do, why isn’t good customer service the norm? We …