Advertising & PR

John was a great manager, good at his job and easy to get along with. But every now and then, he had days when his patience was thin, and he seemed distracted. His team knew when he was having a bad day, even before interacting with him. How did they know? Chances are, they noticed …

Is there such a thing as being able to minimize documentation? There is if you are creating reference sheets or so-called cheat sheets. These are quick reference guides. They are especially useful for referencing material such as scripts, codes, or shortcuts within science, games, writing, etc. They exist for any topic or any field. They …

Here's a quick video preview of this coming Sunday's 2014 Super Bowl ads. Companies are furiously supporting their brand, at about $4 million a pop.

Whether you are presenting or training, long lectures can be a drag. To engage your audience, to add life to your presentations, and to increase recall, consider these ways to get information across without lecturing. Demonstration. Show, don’t tell, or show and tell. Bring in the item you are discussing and pass it around. Have …

Technical Writers wear many hats (traits Interviewer, Researcher, Analyst, Editor, Tester, etc.) and possess many interpersonal qualities. Usually, technical writers have some familiarity with their industry terminology because they either have been educated in the industry, or they have had prior experience in the field. For recent graduates and those in transition, how do you …

Tired of the same old-same old training session or presentation? If you are, you can bet your audience will be too. So start thinking creatively about ways to change it up, break it up and shake it up…for your benefit and that of your audience. Here are a few ideas just to get you started. …

Making relevant information stand out and noticeable is important for various types of documentation (including presentations) within any type of industry from pharmaceutical to manufacturing to training and marketing material. Designing skills are just as important as writing in creating documents. We want to interest the reader and not have them fall asleep. Common types …