John was reluctant to present monthly results to his leaders. His heavily chart-laden slides either resulted in sleepy audiences, or in lots of questions, most of them off-topic. What to do? If your presentations are number-heavy, or if you are presenting financial data, you might want to try some of these tips to bring them …
Sales & Marketing/
Advertising & PR
How Much Does TV Advertising Cost? 2026 Update
Discover how much TV advertising costs and what factors affect pricing. Learn how to maximize your ad budget and reach your audience effectively today!
The Technical Writer is forever growing in status and popularity. They have now emerged as Content Writers, Managers, Web Content Writers, and Web Managers. But the basic ideals and requirements are still the same. They are knowledgeable in their fields (manufacturing, pharmacy, education, development, business, etc.) and they know how to write – clearly and …
“Know your member” is the first rule of credit union marketing. Knowing your member includes understanding the demographics of your membership such as age, income and education level, then using that information when marketing your products and services.
You have to terminate a project. You have to tell a job candidate she didn’t get the job. You have to tell your boss—or a client—you are unable to take on a new initiative. Whew! These may not be crucial conversations, but if they leave you feeling uncomfortable or if they place stress on key …
Planning can mean anticipating, preparing, and being able to predict or forecast possible events. It’s being able to schedule ahead. Some people set up blocks of time for work and availability and move them around to be able to handle situations. But how do you plan ahead for documentation projects? Here are some suggestions: If …
Mary got nervous every time her manager started a conversation with her. She was worried she would forget some critical piece of information. That anxiety interfered with her ability to focus and remember what was said. As a result, she tried to write down everything that was said during every conversation. Since we speak much …
You have inherited a document that no one is happy with. How do you find out not only what is wrong with it, but also how it should be changed to satisfy everyone? Revising documents require excellent communications skills. You need to also think about: What questions should be asked and who should be approached …
