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Advertising & PR

How Much Do TikTok Ads Cost? 2024 Pricing Explained

TikTok took its time to start a proper ad program, which pushed brands to find other ways to get noticed on the app. This led influencer marketing and branded promotions to take off on TikTok. While TikTok began to try out advertising in 2020, it wasn’t until 2022 that their ad efforts picked up steam. …
The Technical Writer as an Analyst is a subject matter expert when involved with analyzing any data collected. The writer/analyst is able to communicate and translate technical information from examining a series of data; whether it be about processes, issues, trends, etc. However, before any analysis or evaluation of the data can be done, the …
Your audience is getting sleepy. Very sleepy. It might be your fault. Maybe you are lecturing too long, or failing to connect the material to the needs of the listener. Maybe your voice is getting monotone, or your war stories are a little long-in-the-tooth. Before you beat yourself up, consider that it might NOT be …
Writing and communicating the purpose of a governance document takes a lot of work. It involves writing about how an organization is set up, it’s history, who it reports to (if any), it’s rules, priorities, supporters, members, groups, responsibilities, compliance issues, policies, procedures, and efficiency. Governance documents ensure that procedures are maintained. To build a …
I met my little grandson when he was only two days old. Of course he was absolutely gorgeous and I was instantly smitten. But what struck me most as I held him was his face, specifically how expressive it was. In the course of a few minutes he went from peaceful contentment to wide eyed …
In continuing with the subject of using the mapping technique (where bubbles/boxes/shapes are used) to organize and visualize your ideas, the following are some more ways that mapping helps; especially with documentation. Aids in organizing documents – Use mapping to group or categorize various documents or their parts to remain organized. Aids in creating technical …
Many of our presentations deliver “just the facts.” Budgets, updates, status reports; these are generally full of facts and details. Less frequently, we are called on as leaders to deliver a motivational message. Initiating a new project, pulling together to improve our deliverables, asking people to volunteer or donate money, or even hosting a retirement …
Mapping is a technique for organizing and visualizing your ideas. It is a great way to communicate relationships within different ideas, and shows how all these ideas or thoughts are connected. Mapping is used in many areas from writing to creating flow charts to designing an application. Technical writers can use this mapping technique to …