How do reputation-related issues affect the bottom line? Reputation is a major factor in your market performance. To illustrate that fact, and to demonstrate just how much of a market shift various crises create, Freshfields Bruckhaus published the chart below, featuring the findings of a survey polling over 100 PR pros: ——————————- For more resources, …
Professional Development/
Organization Development
An infographic to help you determine the ideal response to negativity on the ‘net Every organization will face reputation threats these days, but how much it impacts yours will be determined by your reaction. While practice and training will help you determine the ideal response, the Chatterbox infographic below will give you a solid start: …
Failing to live up to stakeholder expectations is a quick way to sink your reputation Living up to stakeholder expectations is an important part of reputation management. Today, many stakeholders expect you to be socially responsible, but what does that mean to them, and what can you do about it? Online research group Lab42 put …
What to watch for when it comes to cyber security Cyber threats make up the fastest-growing set of crises we’ve seen over the past two years, and they show little sign of stopping. While some organizations are beefing up security and putting hack-related crisis management plans in place, too often it’s as a reaction to …
Crashed site raises ire of Twitter users trying to purchase items from new collection Target’s refreshed its image and carved out a new niche for itself in today’s crowded market by collaborating with trendy designers to make it a cheap-chic destination. However, during the launch of its new Lilly Pulitzer collection, the retailer’s failure to …
Sometimes crisis management means telling the bossman to stop talking Chip Wilson made his fortune selling yoga pants at $100 a pop, but as we found out last year during the Lululemon sheer pants debacle was that while he had marketing savvy, he was pretty darn stupid regarding how to speak to stakeholders. Wilson went …
Connecting with your audience requires using the right tools for communication Knowing how your audience is communicating and what tools they’re using is critical to crisis communications, making this infographic from the European Commission a must-see. ——————————- For more resources, see the Free Management Library topic: Crisis Management ——————————- [Jonathan Bernstein is president of Bernstein …