How to Register a Business Name in New Mexico

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    Are you interested in establishing your company in the captivating state of New Mexico? The initial crucial task is to register a business name officially. Whether you opt for an LLC or corporation or require a DBA, we’re here to assist you effortlessly through the entire registration procedure. 

    The Land of Enchantment offers a wide range of opportunities for your venture to flourish. For the utmost convenience and expert guidance, consider partnering with ZenBusiness, a reputable provider renowned for its exceptional business registration services

    How to register a business name in New Mexico? Together, we’ll navigate the intricacies and ensure that your business is well-prepared to thrive in the enchanting state of New Mexico!

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    4 Steps to Register Your Business Name in New Mexico

    To register your business name in New Mexico, it’s essential to register your business name. Here are four straightforward steps to officially register your business name in the state of New Mexico:

    Step 1: Choose Your Business Structure in New Mexico

    When registering your business name in New Mexico, choosing the right business structure is a vital initial step. Your decision will be based on the type of business you have and your goals for growth. 

    In New Mexico, there are several choices for both incorporated and unincorporated businesses. To assist you in making an informed choice, let’s delve into each option in depth.

    Sole Proprietorship

    In New Mexico, a sole proprietorship is the most basic form of business organization. Under this structure, the owner and the business are seen as one entity legally. This means that the owner is personally responsible for any debts or obligations of the business. 

    Creating a sole proprietorship in New Mexico is simple, with few legal and administrative hurdles to overcome. While it may not be necessary to register your sole proprietorship with the state, you might still need to acquire local permits or licenses.

    General Partnership

    In a general partnership, multiple individuals jointly own a business and share its profits and losses. Each partner is personally liable for the company’s debts and legal responsibilities. In the state of New Mexico, there’s no requirement to register a general partnership officially. 

    However, it may be necessary to file a “New Mexico Assumed Name Certificate” (DBA) in the specific county where your business operates.

    Limited Partnership (LP)

    In New Mexico, a limited partnership consists of general partners who are accountable for managing the business and have unrestricted personal liability, as well as limited partners who contribute capital but have restricted liability. To create an LP in New Mexico, submit a “Certificate of Limited Partnership” to the Secretary of State in New Mexico.

    Limited Liability Company (LLC)

    A Limited Liability Company (LLC) provides a versatile business framework that merges the liability safeguards of a corporation with the tax advantages and ease of a partnership. To start an LLC in New Mexico, submit Articles of Organization to the New Mexico Secretary of State and develop an Operating Agreement that delineates the management and ownership structure of your company.


    In New Mexico, there are two distinct types of corporations: C-corporations and S-corporations. These corporations offer limited liability protection to their shareholders, as they’re separate legal entities.

    To establish a corporation in New Mexico, you must submit Articles of Incorporation to the New Mexico Secretary of State. These articles should show whether the corporation is for-profit or nonprofit. Various formalities are involved in running a corporation, such as creating bylaws, issuing stock, and conducting regular board and shareholder meetings.

    When deciding on the business structure for your venture in New Mexico, consider factors like liability protection, taxation implications, and management requirements. If necessary or if you need further guidance in making an informed decision that suits your needs best, it’s advisable to consult with professionals from the legal or business field.

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    Step 2: Select a Unique Business Name in New Mexico

    Choosing a name for your business in New Mexico is an important decision that needs to be made with caution, considering specific regulations to maintain professionalism, originality, and compliance with the law. 

    Thankfully, multiple options are available for naming your business, each offering its benefits and requirements. In this article, we will delve into these naming choices in detail to assist you in making a well-informed decision for your venture.

    Legal Entity Name

    In New Mexico, it’s a requirement for businesses to register a distinctive legal entity name. This serves as the official identification for the company as acknowledged by the state. This name differentiates your business from others and prevents any unauthorized use of the same name. 

    Select a name that follows the guidelines regarding company suffixes (such as LLC, LP, or Corp) and accurately represents the nature of your registered business. To confirm if your chosen name is available, you can consult the New Mexico Secretary of State’s database.


    Obtaining a trademark is crucial for legally protecting your business name or logo nationally. To safeguard your name or logo, conduct a thorough search within the USPTO database to ensure that it has not already been registered. 

    Once successfully registered, a trademark provides exclusive rights, preventing others from using an identical or similar name or logo for similar goods or services. However, it should be noted that obtaining a trademark doesn’t automatically grant unrestricted usage of the name or logo in all situations.

    Doing Business As (DBA)

    How to register a business in New Mexico? In New Mexico, you have the choice of operating your business using a different name, referred to as a Doing Business As (DBA) name, rather than its “official” name. 

    To establish a DBA, you must file a Certificate of Registration of Trade Name with the county clerk’s office in the county where your business is located. While DBAs adhere to federal trademark laws, there’s no requirement for uniqueness at the state level.

    When considering these naming alternatives, thoroughly research the specific requirements and guidelines in New Mexico. This will assist you in successfully registering your business name while ensuring legal compliance and protecting your brand identity. By carefully evaluating each option available, you can make an informed decision that aligns with your business needs and objectives.

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    Step 3: Check Business Name Availability in New Mexico

    Before you officially register your business, verify that the name you desire is not currently being used by another entity. To complete a thorough search for business name availability in New Mexico, follow these three simple steps:

    Trademark Search

    Start by verifying if your desired business name is already registered as a federal trademark. Federal trademarks hold more weight than state-level registrations. To conduct this search, you can use the TESS Search tool on the U.S. Patent and Trademark Office (USPTO) website. In case your preferred name has already been trademarked, explore alternative options for naming your business.

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    New Mexico Business Name Search

    Once you have established that your name is not protected by a trademark, check if it’s available for use in New Mexico. Use the SOS Portal tool provided by the New Mexico Secretary of State – Corporations and Business Search to search for registered business names within the state. 

    Make sure that your precise business name is accessible and that no other businesses are using significantly similar names.

    Website Domain Search

    After confirming that your business name is not trademarked and is available in New Mexico, conduct a website domain search to verify if the .com version of your chosen name is still up for grabs. Even if you don’t have immediate plans to create a website, registering the .com domain can provide future benefits for branding and online presence.

    By registering the .com version of your business name through ZenBusiness, you ensure exclusive ownership and protect your brand from unauthorized use. This method also proves to be cost-effective to safeguard your brand.

    With these three types of searches completed successfully, you can confidently register your business name in New Mexico.

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    Step 4: Form Your Business With the State of New Mexico

    After deciding on the format and name of your company, the subsequent action is to register it with the State of New Mexico formally. 

    To establish a New Mexico LLC, you must submit the Articles of Organization to the New Mexico Secretary of State. Conveniently, this can be done online. If you’re creating a New Mexico corporation, you must file the Articles of Incorporation with the same entity.

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    Protect Your Business Name With a Trademark

    Once you have confirmed that your business name is available and secured it, you can choose to apply for a trademark. The cost of obtaining a trademark typically falls within the range of $225 to $400, which includes additional attorney fees and a renewal fee every ten years.

    While this expense may be significant for small businesses or startups, obtaining a trademark provides nationwide protection under federal law. This legal safeguard ensures that if others attempt to operate using a similar name, you will have strong legal grounds to defend your brand. However, for most local businesses, pursuing a trademark may not be necessary unless there are plans for national expansion.

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    How to File a New Mexico Fictitious Name – DBA?

    To register a Fictitious Name (also known as DBA – Doing Business As) in New Mexico, follow these straightforward instructions:

    1. Choose a Fictitious Name: Decide on a unique business name that differs from your official legal entity’s name.
    1. Verify Name Availability: Confirm that your chosen name is not already in use by cross-referencing it with the business name database of the New Mexico Secretary of State.
    1. Download the Form: Access the “Application for Registration of a Trade Name” form by downloading it from the New Mexico Secretary of State’s official website or by visiting their office in person.
    1. Complete the Form: Fill in the required details on the form, including your legal entity’s name, the selected fictitious name, and your business address.
    1. Notarize the Form: Depending on the requirements, you may need to have the form notarized to validate your application.
    1. Submit the Form: Send the fully completed form, along with the appropriate filing fee, to the New Mexico Secretary of State’s office via mail or in-person delivery.
    1. Await Approval: Your application will undergo processing and evaluation, and upon approval, your business may operate using the chosen fictitious name in the state of New Mexico.

    Kindly be aware that the filing obligations and charges might undergo modifications. Therefore it’s crucial to verify the latest information on the official website of the Secretary of State in New Mexico.

    How to Change the Name of a New Mexico Business?

    If you desire to alter the formal title of your LLC or corporation in the state of New Mexico, you can accomplish this by submitting an amendment for the current business name. To begin this procedure, you can obtain access to the forms for both alternatives:

    • LLC Articles of Amendment
    • Domestic Profit Corporation Articles of Amendment

    To finalize the modification, just send the correct form via mail, and remember LLCs are charged a filing fee of $50 while corporations are charged $100.

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    Business Name Registration Laws in New Mexico

    Here are the laws and regulations that pertain to registering a business name in the state of New Mexico.

    • Business Structure: Before officially registering your business name, decide on the legal structure for your business. This could be a sole proprietorship, partnership, LLC, or corporation. The choice of structure will determine the registration process and legal responsibilities.
    • Name Availability: Before starting the registration process, it’s essential to perform a search to confirm that your desired business name is not already in use by another registered business in the state of New Mexico. This name search can be conducted on the official website of the New Mexico Secretary of State.
    • Fictitious Business Name (DBA): If you intend to operate your business under a name that differs from your legal business name, you may need to file a “Doing Business As” (DBA) or “Fictitious Business Name” registration. This typically needs to be done with the county clerk’s office in the specific county where your business will be located.
    • Trade Name Registration: In New Mexico, if you plan to use a name for your business that isn’t your personal name, you might be required to register your trade name with the New Mexico Secretary of State. This applies to various types of businesses, including sole proprietorships, partnerships, and other business entities.
    • Trademark Consideration: It’s important to note that registering your business name with the New Mexico Secretary of State doesn’t grant you trademark protection. If you wish to safeguard your business name nationally, you might register it as a trademark with the United States Patent and Trademark Office (USPTO).
    • Professional Licensing: Some professional businesses could have additional requirements or limitations when using business names. If your business operates within a regulated profession, you might need to adhere to specific regulations regarding using professional titles or names.

    For the most up-to-date information on business name registration in New Mexico, seek advice from a lawyer or the New Mexico Secretary of State’s office. Ensuring compliance with current laws and regulations is essential.

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    Bottom Line on How to Register a Business Name in New Mexico

    To sum up, registering a business name in New Mexico presents an opportunity to embark on a promising entrepreneurial journey in the captivating Land of Enchantment. By carefully choosing a business structure and an original name, fulfilling the registrations with the office of the New Mexico Secretary of State, and considering options for trademark protection or DBA registration, you establish a solid foundation for triumph. 

    How to register a business name in New Mexico? Using LLC services such as ZenBusiness can provide expert guidance and assistance, streamlining the registration process and enhancing your experience within New Mexico’s thriving business landscape. With unwavering determination and ambition, your registered business name is poised to make a significant impact within the flourishing economy of enchanting New Mexico.

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