In marketing and media awareness terms, the “Rule of 7” states that before a customer or donor actually makes a purchase or a gift, they need to be “touched” in some way before they will act. “Touched,” means contact by: a piece of mail, an email, a radio discussion, an advertisement (print or electronic), a …
Finance/
Financing & Loans
Credit Saint Review: Pros, Cons, & Features Compared
Credit Saint’s credit repair and monitoring packages are helpful if you’ve faced challenges with past credit issues and are constantly hassled by collection companies. The company specializes in directly contacting credit bureaus to dispute inaccuracies on your credit report and works to have them removed. In this article, we’ve thoroughly reviewed Credit Saint, exploring the …
Last month I went deep into Bequest Promotion Channels. This month, Stewardship. The donor who has included your charity in their will can change their mind and undo their gift at any time. Why does that matter? It matters because you need to steward your bequest donors well, so they don’t change their minds. You …
It’s been my honor to have served as board president of two nonprofit organizations – a synagogue and a music society. I learned a lot during my terms with these organizations, but perhaps my most important lesson was the need to acknowledge people and express my personal appreciation of them, to them. That is something …
A Guest Posting by Sue Smith An issue was raised in a listserve: “As someone more used to working with the clients, I have become more and more concerned about the exploitation of clients and ‘their stories’ as fundraising tools. I am constantly being asked to ‘provide a client or two’ who are willing to …
On first reaction, you might think that title would evoke a “Ya think?” response. Not so fast. Too often, those seeking “major gifts” for those major campaigns, settle for what are really small gifts, not at all in keeping with the size and scope of the donations needed to meet those larger goals. While an …
An email raised this question: My organization is in the process of developing a Fundraising Committee. Three of our Board members are on this Committee and we are trying to determine other non-Board members who we could invite to join as well. We have one major gift donor who began to fund us at the …
Thank you for what you do. If you’re reading this blog, I’m going to make the educated assumption that you’re probably involved (directly or indirectly) with non-profit fundraising. Regardless of the particular role you have, you make a difference in the lives of your non-profit’s beneficiaries whether they are called clients, members, students, citizens, or …
