(Continued from Last Week) Surely, anyone can see that there is a huge difference between selling a Ferrari, and “selling” a nonprofit institution. The automobile salesperson is responsible for selling cars. In “selling” a nonprofit institution to its (potential) donors, the development professional has the dual responsibility, along with volunteer leadership, for helping to keep …
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Not long ago, I received an email from the CEO of a large nonprofit medical center. She referred to an article I had written that was completely at odds with what she was told by the president of a major fundraising consulting firm the hospital is going to hire. The consultant was advising the hospital …
Get ready because they’re coming. Not only the Millennial generation, but their ideas. Thoughts about how to do things better, thoughts about incorporating new technology, crazy ideas with no grounding in past success or industry-wide best practices. These folks want to make an impact – that’s why they’re working for your non-profit – and they …
A couple of weeks back (on January 28th) Tony Poderis addressed his concerns about the evolution (or devolution) of the fundraising field. Where I agree with Tony, wholeheartedly, I want to address the distinction between the two concepts … profession and activity as in the title of this piece. All professions, by definition, involve some …
What would we do without Shakespeare’s quotes to fit any occasion or mood? Thus it is with my seeming futile battle against the ever-mounting rise throughout the non-profit sector where development staff members become nothing more than paid solicitors. Whenever I’m impelled to remind anyone who the fund raisers should be in their organizations, keeping …
Every time I sit down to write a fundraising letter, or one of these posts, I suffer a period of anxiety. I’m worried that readers will reject my writing. Reject me. At first my writing is flat, a collection of information and phrases with no life or meaning. But after a little while I get …
In the context of charitable giving/fundraising, the anonymous donor is someone whose name will not be publicly linked to the gift they’ve made … or even if they’ve made a gift. Usually the recipient organization will know the name of the “anonymous” donor; but, consistent with the donor’s wishes, will not allow that donor’s name …
