A couple of weeks ago, in response to the posting “comparing” a Capital Campaign to the Annual Fund, I received the following, multi-part question: I am part of a capital campaign now and we had a donor ask why the gift table does not change for a gift that comes in that is not listed …
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Unlike all of the other planned giving mechanisms, a bequest program doesn’t require major technical expertise and specific financial instruments. It’s easy, it’s fast, it can pay off substantially, and the dollars from bequests comprise close to 90% of all planned gifts. Many non-profit organizations refuse to get into planned giving because of the perception …
A question was asked: I know that charitable organizations often have phone banks or door-to-door canvassing where the workers take a percentage of the funds they raise. Likewise, supervisors on such giving programs often also get a percentage. What is the difference if the ED also gets a percentage? In the sense that it is …
That was the first part of a question … that continued to ask: “I believe the answer to be a hard drive at research of prospective large gift donors, cultivating these prospects and obtaining a commitment or large gift. Where do general corporate and community direct mail efforts come in? Are there specific procedures for …
Development Program Evaluation is not limited to comparing the dollars raised “this” year to previous years’ totals. It’s about being sure that each/every element of your “program” is performing as desired/required … to ensure adequate funding for your services, now and in the future. The performance of a Development Program is evaluated based on Donor …
As previously noted, Donor Acquisition, requires an investment … often, a significant investment. But with many nonprofits finding finances a little tight, the question often is, “Where do we get the money?” I’ll start by examining the components of a donor acquisition mailing – the package: The carrier envelope, the letter, the return envelope and …
In my August 12th posting, I provided a link to a three-part piece on Planning Studies. In that series, I discussed how/why the Planning Study is the best way to determine what programs/activities donors are likely/willing to support, and for identifying which donors will support which program/activity. In a Planning Study you are interviewing people/donors …
