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Professional Speaking – Secrets to Success
As a professional speaker, effectively marketing yourself is undoubtedly critical to your success. In this post, we provide you with pointers, templates, media kits and images – all FREE for your unlimited use, to boost your success.
Marketing means that you must advertise your skills and talents.
Since many people just don’t do that, they end up leaving their career to the wind. You must work smart to get your name out there. You work to find ways to connect with people who can and will hire you.
Tips for Success:
1. Network in speaking organizations. If you’re not networking, you’re not working.
Building relationships with your peers and prospective clients is a must-do if you’re really serious about
your career as a professional speaker.
2. Design a great business card. As you take time to network and build relationships with people,
you’ll want to give them something to really remember you by – something memorable and eye-catching
with all your contact information. Your business card should have a professional yet creative, interesting
look to it. Since it will be the way people remember you, what do you want them to remember?
3. Create your media kit.
Also known as your promotional kit or your media kit, this portfolio will have everything that the speaker
bureaus and meeting planners need to determine if you are the speaker for them or not. Your portfolio
might consist of the following elements: a content sheet, a demo video of previous speaking engagements,
your bio, testimonials from previous engagements, a price list of your products, and resource materials you
sell a sample client list and your fee schedule.
4. Develop a website.
With so many people and businesses flocking to the internet for information, you’ll want to have this as a
means to market yourself. You don’t have to have a website with all the bells and whistles. While your
website should look professional, you can still get a started website with low to no monthly costs.
Use your website to be an additional location where you sell your resource materials as well as offer
information about your topic. Don’t forget keywords and SEO (Search Engine Optimization) so
your site will be found by Google and Bing.
5. Use online social networks such as LinkedIn and Google+ to begin making connections with your
industry peers. You can also use speaker forums as a place for additional resources, sharing speaking
tips and tricks as well as getting to know other people in your field.
6. Create and use a direct marketing strategy. Send mailers and postcards to past clients as well as
prospective future clients. While many speakers aren’t hired as a result of their mailers, they are still an
easy way to keep your customers in touch with your business.
Additionally, direct mail pieces are relatively inexpensive to create and send and as a result, they are a
great way to canvass organizations and get the word out that you are available for hire.
7. Market yourself through articles and product materials. Using other resources as a means for getting
your name out will help to spread your name like wildfire! Think of it this way, you create the article one
and include a short 2-3 sentence bio and you’ll have that work for you for as long as it’s available!
The way you market yourself will determine whether you will have a great career or not. Start using these
avenues of getting your name out there and starting to get noticed by meeting planners and speaker bureaus.
Start marketing yourself today – check out these bonuses:
BONUS #1:
Download a FREE Media Kit Template!”
No time to “re-invent the wheel”? Save $$ by writing professional-looking content yourself. Here you will
find a collection of amazing resources to make your content creator’s job much easier – templates made by
the pros, for a professional look. Short and sweet. One simple PowerPoint template with summary information.
Use this free media kit template to help you showcase your hard work to the world!
BONUS #2:
FREE MEDIA KIT TEMPLATE FOR YOUR BLOG
If you want your blog to earn money from sponsorships and sources other than ad income, you need a
Media Kit for your blog. http://www.recipetineats.com/blogger-resources/free-media-kit-template/
A professional and slick-looking Media Kit will make your blog stand out from the crowd. To download
the free media kit template (zip file): http://www.recipetineats.com/wp-content/uploads/2015/03/Media-Kit-Template_RecipeTin_15Oct2014.psd.zip
BONUS #3:
Free – The Ultimate Kit of Content Creation Templates
http://offers.hubspot.com/content-creation-templates
Use this kit of free templates – you will easily create ebooks, blog posts, infographics, and more!
This ultimate content marketing kit includes:
- 10 infographic templates
- 18 eBook templates
- 65 social media image templates
- 4 SlideShare templates
- 5 blog post templates
- 1 press release template
BONUS #4:
You may also be interested in this resource – to find free images in the public domain that can be used
for any purpose, even for commercial use: Free Public Domain Images
If you finished reading this post and you think it’s valuable, others will too.
So please take 5 seconds (!) to share on Facebook, Twitter, or your favorite social scoop. Thanks!
Image Source: http://pixabay.com/en/word-cloud-media-digital-marketing-661057/
For more resources, see the Free Management Library topic: Marketing and Social Media.
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ABOUT Lisa M. Chapman:
Lisa Chapman helps company leaders define, plan, and achieve their goals, both online and offline. After 25+ years as an entrepreneur, she is now a business and marketing consultant, business planning consultant, and social media consultant. Online, she works with clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa (at) Lisa Chapman (dot) com. Her book, The WebPowered Entrepreneur – A Step-by-Step Guide is available at:
