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Challenges Ahead: Navigating Crisis Preparedness and Response
The Crisis Preparedness and Response for almost 40 years of crisis management experience have seen America more prone to erupt in new crises than right now. No one likes to look at hard truths, yet part of our job as crisis management professionals, and that of those in related fields such as risk management, is to look for trouble before it occurs and, if we can, help our employers or clients head it off. If we can’t, take advanced steps to mitigate the damage. In that spirit, the following may make you wince – and it may save you a whole lot of stress and financial woe. 
Take a look at this list of the types of crisis that could routinely affect just one of the industries with which we’ve done a lot of work, followed by my comments as to why the chances of each type of crisis have been exacerbated at this time in our nation’s history. Even though this list was created as part of our planning for food industry clients, we’re sure you’ll see how much of the same applies to your own organization – regardless of industry. It’s pretty common sense, and though it may be painful to consider what could go wrong if you do think ahead you’ll be able to do more to mitigate the threat.
The following are crises that could impact food industry businesses, with the notes in italics highlighting how the risk of such crises increases as a result of stressors ranging from Covid-19 to natural disasters to massive social unrest about various topics to unemployment and, of course, unprecedented political divides:
- Accidents resulting in injury or death — on-site or off-site. Stress is already a factor in workplace accidents, and stress is up exponentially.
- Activism – Internet or on-site. Intense emotions on all sides of current issues are likely to produce a far higher level of activism, with the worst of it spilling over into violence. People are feeling out of control in so many areas of their life that, when they see a chance to make a difference through activism, they’re much more likely to take it now than, say, the same time a year ago. Differences on issues could also spill over into the workplace. Various stakeholders could demand your organization take a stand on issues, leading to very public criticism. Activism groups and tactics are likely to intersect with quite a few areas of potential crises, as you’ll see below.
- Criminal behavior (non-violent) by employees. Under severe enough psychological and financial pressure, previously honest employees get more desperate. If checks and balances aren’t tight enough, crimes will take place.
- Criminal behavior (violent) by employees. Do you have employees whose temperament is already a bit iffy? It’s going to get worse under current stressors. HR needs to monitor particularly closely during these extremely challenging times.
- Disasters – natural or man-made. There’s no stopping Mother Nature, of course, but how well your organization survives a natural disaster is entirely contingent on how well your people are able to execute your disaster plans – and under current stressors, their bandwidth could be stretched far more than previously anticipated. Further, the chances of a man-made disaster (e.g., accidental forest fire) also increase with an increase in human “brain fog.”
- Environmental issues – direct (your products or manufacturing process) or indirect (your industry is criticized). This ties into the increased propensity for activism of all kinds right now. People nationwide are finding their voices.
- Epidemics/Pandemics. What can I say? We weren’t ready for Covid-19 and we’re not ready for the next virus, either. There have been many crisis management best practices, however, that can help you upgrade your planning and prep in this area.
- Interruption in product flow (e.g., due to dock strike, supplier problems, loss of warehouse due to fire). Add to the list of “routine” reasons for interruption the sudden loss of business contacts, customers, clients, and suppliers from Covid-related financial hardship. Time to quickly ensure you have backups for people and systems!
- Information security breach (e.g., confidential customer information, proprietary formulas). Hackers globally are already taking full advantage of everyone’s distraction and stress to exploit systems directly and through social engineering. It is probably feeling pretty darn overwhelmed with intrusion attempts. Do they have the resources they need?
- Investigations by local, state, or national authorities. An increase in activism will translate, for some, to an increase in complaints made to various agencies.
- Labor & employment issues – discrimination, harassment, etc. It’s already happening, e.g., employees blaming employers for not protecting them sufficiently from Covid-19, discriminatory behavior, etc.
- Many of these now-more-likely scenarios can breed lawsuits.
- Legislation unfriendly to your company’s plans (e.g., restrictions by any government in countries where you do business that evolve from longer-term governmental involvement in trying to prevent future occurrences.) We are living in a time when political leaders are exercising control by executive orders and other quick-action mechanisms, with such hasty decisions having significant downstream impacts for all stakeholders.
- Loss (partial or complete) of the key facility (e.g., due to disaster, internal infrastructure failure). Some of the types of situations that can lead to such a loss, as described elsewhere on this list, are now more likely to happen.
- Permit and regulatory violations – Some of the types of situations that can lead to violations, as described elsewhere on this list, are now more likely to happen.
- Product contamination. Distracted/stressed workers at every stage of the food chain are more likely to inadvertently make errors leading to product contamination.
- Product sabotage (including terrorism). Simply put: we’ve got some real crazies out there right now. Extreme activists willing to engage in kidnapping a governor wouldn’t hesitate to sabotage a product if in their twisted thinking, it sent a message.
- Sudden management changes, voluntary or involuntary. In our current state of economic distress, there seem to be far more businesses folding, merging, acquiring and re-structuring than in any recent period in our history, with attendant management changes that can throw fear and confusion into the workplace if not well handled.
Keeping in mind that these crises – all of which are entirely possible during stable times, are far more likely to occur now, it’s clear this is the time to:
- Review your existing crisis preparedness-related plans and see if they need to be tweaked or quickly upgraded a bit to address the higher level of overall threat.
- Conduct some quick refresher training for members of your crisis management team(s).
- Involve HR perhaps more than you usually would in crisis preparedness due to the higher propensity for an employee-caused crisis.
Winging it is not a crisis management strategy, no matter how appealing it may sound. Know the risks to your industry, and specifically to your own business model, area of operations, and similar details, prepare to react, and create safety, security, and peace of mind for everyone associated with your organization, despite today’s turbulent world.
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