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A major rookie mistake on social media is engaging with trolls, giving them the fuel they need to keep finding ways to get a rise out of their target. It’s tough because you can’t always ignore them, ie. when you’re being hit with false negative reviews, so you need to find ways to handle the situation without giving the troll any satisfaction.
We all know keeping trolls from causing trouble is easier said than done, but this infographic from Cision might just help you get the edge you need.
Of course sometimes you need a pro to step in. If trolls are creating major issues for your organization contact us and we can help.
[Click to enlarge]
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
