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Watching what people say about you on the internet is a must
Every single person, and every single brand, should be monitoring their reputation online. After all, the the number one place anyone with a complaint will head, and the place everyone relies on to provide them information on who to do business with.
While there are plenty of ways to take online reputation monitoring “to the next level”, having the basics in place will position you to be aware of most issues, and to react. If you’re lost as to how to get started, try the simple steps outlined in this infographic from the social media analytics experts at TalkWalker:
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
