Online Reputation Lessons from VW

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    Avoid repeating Volkswagen’s mistakes

    Volkswagen’s crisis will go down as one of, if not the biggest auto industry scandals in history. As such it presents many lessons, ones that could save much heartache and significant expense for others.

    We came across an infographic from the UK’s Woodstock Motors that did a nice job of summing up VW’s lessons relating to online reputation management, excerpted below. For those interested we’ll link the full infographic after the jump.

    crisis lessons from VW infographic excerpt

    For more resources, see the Free Management Library topic: Crisis Management

    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, and author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

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    Full infographic:

    auto industry digital marketing online reputation infographic