PR Skills – Engaging Journalists via Social Media

Written by Jonathan & Erik Bernstein | Edited by Rory Hart
Sections of this topic
    Social-media-live-blogger-in-a-session-with-a-female-online-podcast

    Making connections using social technology

    Crafting the perfect press release or determining the ideal story goes a long way, but although we have many tools to self-publish today it still can’t quite compare to the clout a journalist for the right publication carries. Knowing that your average journalist is a heavy social media user, it’s an obvious avenue of communication to pursue, and this infographic from Text100 will help you figure out how to get results:

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    For more resources, see the Free Management Library topic: Crisis Management
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    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

    – See more at: https://management.org/blogs/crisis-management/2015/08/26/ashley-madison-using-cash-for-crisis-management/#sthash.PckgZM7G.dpuf

    Jonathan & Erik Bernstein