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Attributes that will help land your story in front of social media users
One of the primary goals of crisis communications is to get your side of the story out there. Not just anywhere, though. What you’re aiming for is to put it straight in front of specific target audiences. Today that often means getting your story covered on social media platforms by both mainstream media outlets and the average person with an interest, and knowing how to do so can make or break your efforts.
Researchers at the Edelman Media Network recently dug into what makes news stories likely to play well on social, and shared their findings in infographic form:
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, and author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
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