A CEO’s Impact on Reputation

Sections of this topic

    Exploring the effect company leaders have on your good name

    CEOs are the most public face of an organization, and as such they play a major role in its overall reputation. While in the past it was possible for a CEO to “fly below the radar” except when paraded out for investor-related meetings or major product announcements, today’s interactive public want a more personal approach.

    Weber Shandwick assembled some excellent research looking at the impact of CEOs on reputation, sharing the highlights in infographic form:

    WS-CEO-Reputation-infographic-FINAL NEW EDITS 2.27

    For more resources, see the Free Management Library topic: Crisis Management

    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

    – See more at: https://management.org/blogs/crisis-management/2015/07/19/ucla-not-walking-its-talk-in-data-breach-crisis-management/#sthash.T9KxBvuj.dpuf