Exploring the effect company leaders have on your good name
CEOs are the most public face of an organization, and as such they play a major role in its overall reputation. While in the past it was possible for a CEO to “fly below the radar” except when paraded out for investor-related meetings or major product announcements, today’s interactive public want a more personal approach.
Weber Shandwick assembled some excellent research looking at the impact of CEOs on reputation, sharing the highlights in infographic form:
For more resources, see the Free Management Library topic: Crisis Management
[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
– See more at: https://management.org/blogs/crisis-management/2015/07/19/ucla-not-walking-its-talk-in-data-breach-crisis-management/#sthash.T9KxBvuj.dpuf