Reputation Crises and Market Reaction

Written by Jonathan & Erik Bernstein | Edited by Rory Hart
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    How do reputation-related issues affect the bottom line?

    Reputation is a major factor in your market performance. To illustrate that fact, and to demonstrate just how much of a market shift various crises create, Freshfields Bruckhaus published the chart below, featuring the findings of a survey polling over 100 PR pros:

    Reputational crises and market reaction

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    For more resources, see the Free Management Library topic: Crisis Management
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    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

    – See more at: https://management.org/blogs/crisis-management/2015/05/05/defending-your-online-reputation/#sthash.ZK5tOSOc.dpuf

    Jonathan & Erik Bernstein