Pitching the Media – an Essential Skill

Written by Jonathan & Erik Bernstein | Edited by Rory Hart
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    Brush up on your PR tactics with this useful infographic

    Pitching the media is an essential skill for traditional PR, but it’s also used heavily in crisis management. Landing stories helps to create a cushion of goodwill, or rebuild your image after taking a reputation hit, and sometimes getting your side of an issue published in a highly visible location is just the tactic you need. While pitching is a learned action that takes practice to perfect, this infographic from NowSourcing.com will help you hone your skills as well:

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    For more resources, see the Free Management Library topic: Crisis Management
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    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]

    – See more at: https://management.org/blogs/crisis-management/2014/11/24/reputation-management-on-reddit/#sthash.s1UKXXdv.dpuf

    Jonathan & Erik Bernstein