Jonathan Bernstein’s Crisis Management Advice for Sochi Sponsors

Written by Jonathan & Erik Bernstein | Edited by Rory Hart
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    What are major sponsors like Coke and McDonald’s doing to prepare for trouble related to the Games?

    This year’s Sochi Games are the most tense in many years for reasons related to everything from human rights violations in Russia to the frighteningly real chance of a terrorist attack. Our own Jonathan Bernstein sat down with CCTV America’s Michelle Makori to discuss the crisis management tips plans they have (or at least should have) in place:

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    For more resources, see the Free Management Library topic: Crisis Management
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    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, and author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also the editor of its newsletter, Crisis Manager]

    Jonathan & Erik Bernstein