Social Media Crisis Management: Know Your Demographics

Written by Jonathan & Erik Bernstein | Edited by Rory Hart
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    Friends using social media platforms with their smartphones while smiling

    Social Media Crisis Management: Understand Your Market

    “Know thy audience.”

    It’s one of the core directives of crisis management, and communication in general. If you know who you’re talking to it instantly becomes easier to craft an effective message, and to avoid giving offense. Well, when it comes to communication we’re doing a TON of it on social media, so don’t you think you should know who you’re dealing with when you use each platform?

    To that point, DocStoc has created a great infographic that answers the question, “Which demographics use what social media?”

    Which-demographics-use-social-media

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    For more resources, see the Free Management Library topic: Crisis Management
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    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, and author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also the editor of its newsletter, Crisis Manager]

    Jonathan & Erik Bernstein