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We’ve seen some big changes
The way we do crisis management, and PR in general, has changed so drastically that even those of us who were along for the ride are sometimes astonished. For those younger folk who never knew the non-digital version of what we do, this Inkhouse infographic will really blow your mind:
As you can see, a shift in the tools we use has changed the playing field dramatically!
The change that stands out the most to us is the move toward actively communicating in an open and honest manner. For quite a long time, while it wasn’t smart to lie, it was considered perfectly OK to completely avoid discussing any negative incident and only serve up fluff-piece-type news to reporters via press release. Of course that’s all changed now, and although many orgs have needed to be dragged kicking and screaming into the new era, those who have embraced the modern edict of “honesty, transparency, responsibility” are reaping the benefits.
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also editor of its newsletter, Crisis Manager]
