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What FDA Crisis Management Plan?
Govt agencies surprise by making crisis management simple, web-based
Crisis management isn’t just for business. There are plenty of risks in daily life, and the more equipped to help prevent crises in our personal lives we are, the better off we’ll be.
In recent years, several government organizations have really outdone themselves by becoming the go-to resource for the issues they were created to combat. The CDC is one excellent example, as is the FDA, whose Med Watch safety reporting system is actually celebrating its 20th anniversary.
Much as the CDC has done, the FDA is embracing the web to both educate and gather crisis information from, the public. Accompanying MedWatch’s 20th anniversary is a new learning tool, MedWatchLearn, aimed at teaching students, health professionals, and consumers the most effective way to report problems with medical products.
Perhaps even more surprising is that the FDA crisis management plan has actually SIMPLIFIED one of its most commonly used forms. Its new consumer reporting form, the FDA 3500B, features less technical language than the old form, marking what we (and probably all of you) sincerely hope is a growing trend among government agencies.
Simple, easy-to-use, and web-based, just the way we like our crisis management tools.
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, and author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is Social Media Manager for the firm, and also the editor of its newsletter, Crisis Manager]
