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Social media has changed the way crisis management works
The impact of social media on crisis management has been the story of the year, with the maturation of services like Facebook and Twitter sparking a massive surge in use that has literally changed the way we communicate. To help illustrate that, the professionals over at MediaBadger have put together what they call a “message map” displaying the most common routes that communications now take:
As you can see, traditional media still has its place and can certainly be effective if used correctly, but the Web, and social media in particular, is clearly dominant in terms of variety of purpose because of its capability for simple, rapid and widespread communication across a myriad of platforms.
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For more resources, see the Free Management Library topic: Crisis Management
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[Jonathan Bernstein is president of Bernstein Crisis Management, Inc. , an international crisis management consultancy, and author of Keeping the Wolves at Bay – Media Training.]
