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Getting that sales growth is all about keeping your eye on the ball. Just like Novak Djokovic did to win Wimbledon on Sunday.
So, the goal is growth. Your company has its strategy in place, and it’s a good one. There is value to customers, beyond competitors’.
Once that is defined, it is a matter of promoting the company to the target market, and ensuring the company delivers on the value to customers. No simple tasks.
And, it is critical to keep your eye on the ball, that is, on the market. Are market needs changing? Is the competition catching up? Then it is imperative to stay abreast of market trends, though it is better to set them. Of course, staying ahead of the competition is the only way to maintain differentiation.
Just look at Pepsi and Coca Cola. How much differentiation is there really?
Promoting effectively involves knowing where your customers are, and so, where to reach them. If this information is not immediately available, market research can help. Spending time with the market helps most here.
Ensuring the company delivers on the value is the complex internal task. How are you going to be sure those in the company know where the added value lies? And, how are you going to be sure everyone knows not only their role, but how important it is in achieving that value?
Think on it a little, and let me know. I’ll write more on this in the next blog.
For more resources, see the Library topic Business Development.
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Tove Rasmussen, of Partners Creating Wealth, offers business expertise worldwide to help organizations grow, and disadvantaged regions thrive.
Photo credit: Carine06
