When it comes to winning over customers, marketing know-how and creativity is not enough. Your marketing projects need to be effectively managed so that all those innovative marketing messages can be effectively conveyed to your target market. Here is some of the best marketing project management software to make effective customer engagement more achievable than ever before.
How to Choose the Best Project Management Software for Marketing Teams
- monday.com: Best Overall
- ClickUp: Best for Integrations
- Asana: Best for Small Teams
- Wrike: Best for Improving Efficiency
- Trello: Best for Ease of Use
- Teamwork: Best for Complex Projects
- Individual – $0
- Basic – $8
- Standard – $10
- Pro – $16
- Campaign management
- Creative briefs
- Content calendar
- Time tracking
- Free Forever – $0
- Unlimited – $5
- Business – $12
- Business Plus – $19
- Marketing timelines
- Feedback forms
- Social media campaign tracking
- Time tracking
- Basic – $0
- Premium – $10.99
- Business – $24.99
- Task automation
- Live request approvals
- Creative requests
- Free – $0
- Team – $9.80
- Business – $24.80
- Marketing analytics insights
- Document editor
- Creative proofing
- Marketing calendar
- Free – $0
- Standard – $5
- Premium – $10
- Enterprise – starting at $17.50
- Email workflow
- Editorial calendar
- Built-in automation
- Free – $0
- Starter – $5.99
- Deliver – $9.99
- Grow – $17.99
- Workflow automation
- Time tracking
- Resource allocation
Identifying your marketing team’s needs and goals
Before you begin your search for marketing project manager software, it’s crucial to identify your marketing goals. By determining these key metrics, you can already get a feel for what types of features you need to look out for when choosing which marketing management software to use.
Aside from your goals, it’s also important to consider if there are any other unfulfilled marketing needs that your team has. Are there any areas of communication breakdown or reasons why projects get delayed? These questions will help you to set priorities for your search.
Assessing your budget and resources
Once you have an idea of your financial constraints, you can already begin zeroing in on project management tools that fit your budget. It’s also important to consider what project management methodologies and communication tools your organization already implements. After all, you won’t want to waste money on software that provides features and capabilities that your marketing team already possesses.
Another important consideration is integrations. Because marketing management software often allows integrations with other apps, it’s worth exploring if your chosen tools do as well. If your chosen tool integrates with your existing communication tools, you’ll be able to save time and effort on duplicating data that will instead remain in sync.
Researching the available options
Once you know exactly what benefits you’re looking for in your marketing project management software, it’s time to begin your search! Make sure to do research on as many viable tools as possible so that you get a strong idea of what your options are.
In addition to comparing the features and pricing of each platform, it’s also a good idea to look up customer reviews to get an idea of how satisfied existing customers are with each product. If you have any friends or colleagues that make use of project management tools for marketing, consider asking them about their experiences so that you can enrich your knowledge base.
Evaluating the software against your marketing team’s needs and goals
During your search, you may find that several project management tools seem appealing. Consider weighing their features against the marketing goals that you identified at the start of your search in order to determine which ones better suit your needs.
Testing the software and seeking feedback from other marketing teams
Just because you’ve identified a marketing management software that seems like a good match for your organization doesn’t mean that you have to commit to it straight away. Many platforms come with a free trial period during which you can test the product and determine its suitability. You may also decide to test several products if you are still unsure which project management tool is best for you.
Consider asking other marketing teams about their experiences with these products as they may be able to provide feedback that isn’t available in online product reviews.
Top Marketing Project Management Software
In addition to being an effective project management tool, monday.com also proves to be highly-customizable. By allowing you to tailor its dashboards, templates, and add your own comments and documents, monday.com enables you to optimize your project management on your own terms.
Why we chose it:
Not only is monday.com highly customizable, but it also offers a wide array of dashboards from which to manage and track team members, tasks, and assets. This, together with the platform’s interactive collaboration tools such as whiteboards and its competitive pricing model, makes it a stellar overall pick.
- 14-day free trial without credit card details
- 200+ workflow templates
- Task automations
- Send and manage marketing creative requests
- Annotate images and video to provide timely feedback
- Use integrated editing apps within monday.com
- Gantt views and automations reserved for costlier plans
For small teams or new companies that are just starting out, monday.com offers a free version that allows up to two members to use it. While certain features such as Gantt charts and automations are not accessible, it does still allow access to over 200 templates and iOS and Android mobile access.
For larger teams, users can choose between the Basic, Standard, and Pro packages, available at a monthly fee of $8, $10, and $16 per seat per month. For larger organizations, monday.com does offer an enterprise solution which can be tailored to meet the organization’s specific needs.
Monday.com offers a 14-day free trial without requiring any credit card information, thereby allowing you to test their solution before purchase.
This marketing project tracker enables users to visualize projects in numerous ways, including by use of Kanban and Gantt charts and an array of customizable boards. What’s also noteworthy about monday.com is that it also offers marketing-specific project management tools, such as content calendars and social media campaign tracking.
Aside from tracking projects, monday workdocs enables team members to write notes, brainstorm ideas, record meetings, and even launch a project plan together in real time. This software also enables you to automate certain simpler tasks, thereby saving you time and effort and allowing you to focus on your priorities. There is also the option to share files and submit request forms directly from this project management platform.
monday.com enables over 200 integrations with third-party apps. Marketing software that monday.com can be synchronized with includes MailChimp, HubSpot, Survey Monkey, and Google Ads, while communication software integrations include Zoom, Slack, Microsoft Teams, , Gmail and Outlook.
Once your project is underway, monday.com allows you to track its performance and make data-driven decisions using its custom business analytics dashboards which can be tailored to track specific KPIs.
Marketing projects can become complicated, especially when communicating with teammates, pitching ideas, and tracking marketing campaign performance simultaneously.
By creating an integrated platform that juggles all these tasks and integrates with your third-party apps, ClickUp’s marketing workflow tools aim to streamline and simplify your marketing project management process.
Why we chose it:
ClickUp offers integrations with over 1000 apps, meaning that you can conduct all of your communication and project management from one marketing project management tool.
This project management software also proves to be versatile, enabling you to toggle between different views so that you can monitor projects in a way that’s convenient for you. This software all comes with a built-in chat feature and whiteboard, allowing teammates to share ideas in real time.
- 1000+ app integrations
- Live in-app video recording
- 100+ marketing templates
- 15+ views
- Time management tools
- Advanced features require in-depth learning
ClickUp offers a free plan that is ideal for personal use as well as smaller teams. For access to unlimited storage, dashboard and integrations, there’s the Unlimited plan for $5 per member per month, while the Business plan for $12 per member per month offers advanced time tracking and automation features.
The Business Plus plan, for $19 per member per month, offers custom role creation and permissions while there is also an option to create an enterprise plan that allows unlimited custom roles and live onboarding for large scale teams.
By offering over 1,000 integrations and over 15 views from which to observe projects, ClickUp specializes in allowing you to manage projects in the way that makes the most sense to you. This project management tool also provides a range of templates to help you manage an array of marketing projects, such as organizing your content and promotional calendars, conducting A/B testing, SEO management, and campaign tracking.
ClickUp stands out from the pack by enabling team members to interact in real time using its chat feature and whiteboard, which allows users to write, sketch, and upload files.
This software also aims to optimize your ability to track projects with its automatic time tracking tool, thereby enabling you to better allocate time to different tasks and utilize your team members and assets.
Starting new projects can be challenging, especially when they are new types of projects that your marketing team is unfamiliar with. Through its workload feature, Asana enables you to observe exactly how much work each team member has been assigned and how much time it could take, thereby optimizing your workload management.
Why we chose it:
Asana’s workload and timeline features enable project managers to visually manage people and projects, keeping track of the relationships between each task and project asset.
What’s more, Asana lets you view each project’s progress in a visual way, providing information such as completion percentage, priority level, and even likelihood of the project being completed on time.
- Large range of features available on free version
- Workload balance feature
- Deadline tracking
- Flexible Kanban boards
- CSV importer for easy data transfers
- Premium and business plans are costly
- Relatively fewer app integrations (100+)
Asana’s basic plan is free, allowing collaboration with up to 15 team members. For access to more advanced features such as the workflow builder, templates, forms, and timelines, you can get the Premium plan for $10.99 per user per month.
$24.99 per user per month gets you access to Asana’s Business subscription, which comes with advanced features including a custom rules builder and time tracking.
Among Asana’s marketing project management tools are templates such as its editorial calendar, product launch calendar, and creative requests.
Even if you decide to plan your project without the use of a template, Asana’s intuitive workflow builder simplifies your project planning while its workflow reporting analyzes the performance of each task, telling you what needs revising and where you can improve your team’s efficiency.
While effective project execution is a must, a project is only worth launching if it achieves your organization’s desired result. Using its rich analytics features, Wrike is able to help your marketing team ensure that you hit each project milestone.
Why we chose it:
In addition to its regular plans, Wrike’s Business for Marketers plan includes everything you need to create and manage effective marketing projects, including marketing templates, interactive Gantt charts, and even a branded workspace.
- Real-time social media campaign insights
- Adobe Creative Cloud extension
- Marketing Gantt charts
- Real-time creative proofing software
- Resource management software
- Business for Marketers plan is expensive
- Analytics reports only available at Business tier
While Wrike offers a free plan, this subscription provides very limited features, lacking the templates, views and more intuitive features offered by Wrike such as its analytics and and Gantt charts.
To access all of Wrike’s project views and some analytics features, you can purchase the Team plan for $9.80 per user per month. The Business plan, for $24.80 per user per month, provides access to unlimited dashboards and reports as well as its Adobe Cloud extensions. This is also the price for the Business for Marketers pla. In addition, there are also Enterprise and Pinnacle plans available to large organizations, however, the prices for these plans are undisclosed.
Wrike’s Business for Marketers plan comes with an Adobe Creative Cloud extension. This enables marketing teams to share feedback on creative requests and provide online proofing in real time, thereby accelerating the creative approval process.
This solution specializes in optimizing your marketing team’s project management abilities. Wrike’s marketing insights platform is able to integrate campaign data from marketing channels such as LinkedIn Ads, Amazon Ads, and Google Ads in order to provide you with real-time performance insights. It’s dashboard also enables you to view results by asset, channel, and platform so that you can detect areas for improvement.
Resource planning is essential if you’re going to be sure that you have all the capabilities you require in order to reach your project goals. With Teamwork’s budgeting and resource management tools, you can ensure that your marketing team has all the resources it needs to manage internal projects or those of your clients while ensuring that you remain profitable.
Why we chose it:
Teamwork offers an array of budgeting tools as well as resource and time management features to ensure that you can effectively track project progress. Considering its affordable pricing, Teamwork proves to be a cost-effective way to ensure that your marketing team can perform to the best of their abilities while remaining within their means.
- Affordable premium plans
- Budget calculator
- Expense tracker
- Resource scheduler
- Limited templates – only 6 marketing-specific templates
- Very limited free plan
Teamwork’s free plan, which may include up to five users, provides access to all project dashboards, views and timesheets. To access project templates and custom fields, however, you’ll need to sign up for the Starter plan, priced at $5.99 per user per month.
The Deliver plan, priced at $9.99 per user per month, offers access to project status reports, automations, and forms. In order to utilize Teamwork’s resource scheduling, time report, utilization report, and project budget expenses, you’ll need the Grow Plan, which costs $17.99 per user per month.
For large enterprises, there’s the Scale Plan. This plan offers Teamwork’s most powerful tools, such as its profitability reports, however you’ll have to get in touch with Teamwork in order to get a price quote for this package.
Teamwork offers an array of budgeting and profitability tools to keep your project profitable. These include the budget expenses page, which keeps track of fixed and variable costs, while the task list budgets tool enables you to track your spending across project tasks, thus enabling you to keep your marketing team’s spending in check.
If you’re willing to purchase the Scale Plan, then Teamwork’s profitability report will show you exactly how profitable your project is, taking into account the amount of time and resources invested in the project and determining whether they’re being put to good use.
Teamwork’s workload planner enables you to keep track of each team member’s responsibilities and working hours so that you can determine who is being overworked and who is available to take on more responsibility.
Marketing projects are filled with tasks that make it challenging to remain organized. Using Trello’s user-friendly and visual workspace, keeping on top of your marketing projects becomes simplified. Based on the Kanban board concept, Trello’s boards, lists, and cards enable you to easily grasp an overview of your project and ensure that it remains on track.
Why we chose it:
Not only does Trello offer you a variety of views to improve your grasp of project management, but it also offers built-in task automation and unique marketing templates such as email workflows and go-to-market campaigns, all while proving to be one of the more affordable solutions on the market.
- Free plan offers many features
- Paid plans relatively cheaper than competitors
- Marketing and social media plugins at no cost
- Automate tasks without coding experience
- Limited analytics and dashboards
- No sub-tasks
Trello’s free plan offers a wide range of features compared to other free subscriptions. This includes unlimited storage, unlimited cards, unlimited Power-Ups (Trello’s plugins) and custom backgrounds and stickers.
For $5 per user per month, Trello’s Standard Plan gives you unlimited boards, custom fields, and advanced checklists. The Premium Plan for $10 per user per month provides access to all workspace views and unlimited command runs and templates, while the Enterprise Plan, that costs between $7.38 and $17.50 per user depending on company size enables unlimited workspaces, organization-wide permissions and visible boards, and free SSO and user provisioning with Atlassian Access.
Aside from its easy to navigate boards, lists, and cards, Trello provides some unique marketing project templates, including a cross-team go-to market campaigns template that enables different teams to access and coordinate the same product launch plan.
Trello also offers a range of plugins, called Power-Ups, to enhance its project management capabilities at no extra cost. This includes the Litmus Power-Up for Trello, which enables marketing teams to coordinate the creation of marketing emails. MailChimp’s Power-Up allows teams to collaborate on email marketing sequences.
Benefits of Using a Project Management Tool for Marketing Teams
Selecting a project management tool to take your marketing team’s projects forward is no minor decision. Here are some of the benefits that you can expect when you implement a project management tool in your organization.
Improved Collaboration and Communication
Marketing projects often involve an array of team members, company assets, and simultaneous subtasks. As a result, you’ll need to ensure that there is constant communication between team members so that all moving parts of the project are monitored and tasks are completed before their deadlines and as best as possible.
Project management software features such as monday.com’s whiteboards and ClickUp’s real-time chat features keep team members in constant communication and enable them to share marketing ideas with one another. Such features ensure that no team member, or asset, is ever left behind.
Enhanced Time Management and Resource Allocation
As marketing teams grow and the number of projects and milestones increase, so too does time management become more challenging. Project management platforms such as Teamwork offer time tracking software that enables you to record the time spent on each task by each team member. This gives you an overview of the time spent on the project while enabling you to detect areas that need change or improvement.
Just like time, resources all become difficult to manage. Software such as Wrike offers resource management tools to quickly assign job roles to team members while also tracking each teammate’s performance and offering resource allocation tools to boost team performance and reduce burnout.
Better Budget and Expense Management
Seeing as the primary goal of a business is to make a profit, marketing projects should also be managed in a way that proves to be most profitable. Using the right project management software, you can track your budget and improve your profitability without spending unnecessary time on manual calculations.
Teamwork’s profitability tracking provides you with a clear outline of your project budget, the expenses you incur, and where your money is being spent as you progress with the project. This enables you to determine that your budget remains on track. What’s more, their profitability report delivers key insights on exactly where you are performing well as well as areas for improvement, thus enabling you to make any necessary changes.
Streamlined Social Media and Content Management
From social media campaigns to email marketing sequences, creative requests, product launches, and content and editing calendars, marketing encompasses a diverse range of activities.
With the right project management software, you’ll have access to the tools you need to optimize your social media and content management projects as well as other marketing tasks. Software such as ClickUp and Trello provide an array of templates to help you easily navigate these types of projects and ensure their success.
Real-Time Project Visibility
No matter how concise your existing project management techniques may be, there is one thing that manual processes will never enable you to do — to track your projects in real-time.
Marketing project management software such as Asana enables you to keep track of all progress and changes as they happen, with features such as work request tracking and app integrations with live communications platforms such as Slack, Zoom, and Gmail. It also sends automatic notifications the moment that project updates are available.
Scalability and Adaptability
As the size of your marketing team grows and your clients’ demands change, so too will the size and volume of your marketing projects. Many marketing project management tools are built to be scalable, meaning that no matter how large your team gets or how many projects you take on, your project management software will be able to handle the workload, from startups to large enterprises.
ClickUp and Trello are just two examples of platforms that offer automation features to take care of routine tasks so that you can focus on the sensitive tasks that require your complete attention. With resource management tools such as that of Teamwork, you can easily manage your marketing team’s workload as you grow.
Marketing Project Management Tools Frequently Asked Questions (FAQs)
Are you considering using project management software for your marketing projects yet still unsure of whether it’s the right decision? Here are some answers to frequently asked questions to help you decide if a project management tool is right for your marketing team.
No matter the size of your marketing or the scope of your projects, there is a project management tool out there to help you improve your marketing practices.
While marketing features such as social media campaign templates, content calendars, and creative request forms help to streamline activities such as social media and content management, even non-marketing specific features such as time tracking and profitability tracking will help to optimize your budgeting and resource allocation throughout your marketing projects.