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Ian

Ian’s posts

Basic Overview of U.S. Nonprofit Financial Management

Basic Information on the U.S. Nonprofits Financial Management © Copyright Carter McNamara, MBA, PhD, Authenticity…

Telemarketing

Sections of This Topic Include Various Perspectives on Telemarketing Telemarketing Problems Also, consider Related Library…

Sales Management

Market Pricing — What Price Should You Charge?

Sections of This Topic Include What is a Pricing Analysis? Pricing Strategies Additional Perspectives on…

Market Research

Positioning: Deciding and Conveying Unique Selling Position

Crafting Your Unique Selling Position: Mastering Positioning Sections of This Topic Include What is a…

Market Research

Marketing: Planning and Strategizing

Sections of This Topic Include Rules of Marketing: Old Vs. New Makin’ the Marketing Strategy…

Market Research

Additional Marketing Information for Nonprofits

Also consider Related Library Topics Learn More in the Library’s Blogs Related to Nonprofit Marketing…

Market Research

How to Conduct Market Research

Various methods of market research are used to find out information about markets, target markets…

Market Research

All About Marketing

Guidelines for developing, marketing, and evaluating nonprofit programs are included in the book Field Guide…

Evaluating Your Marketing and Advertising Activities

Sections of This Topic Include General Resources About Evaluating Marketing and Advertising Activities Also, consider…

Market Research

Competitive Intelligence: Outperforming Your Competitors

Sections of This Topic Include What is a Competitor Analysis? Competitive Intelligence? What’s a Direct…

Market Research

All About Business Proposals: Guidelines and Extensive Resources

© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Sections of This Topic Include Preparation…

Marketing: How to Name and Brand Your Products

Sections of This Topic Include Basic Guidelines for Naming and Branding How to Create a…

Market Research

Managing for Success: Coordinating and Controlling

© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Adapted from the Field Guide to…

Historical and Contemporary Theories of Management

Your Guide Carter McNamara MBA, PhD website my blog Historical and Contemporary Theories of Management…

Various Styles of Management

Your Guide Carter McNamara MBA, PhD website my blog Various Styles of Management Various Perspectives…

Skills and Competencies in Organizational Management

Your Guide Carter McNamara MBA, PhD website my blog Skills and Competencies in Organizational Management…