What is the Value of a Social Media Fan? A community of targeted traffic on a social media platform also has very real intrinsic value. Hooray! Social media marketing efforts actually equate to marketing power and real dollars.

Have you figured out how to get the heart of what matters most amidst the chaos of our overstuffed lives? Lately I’ve been using this affirmation as a reminder in my pursuit of what is most important in my work and life. “I make time for what matters most.” This affirmation helps me to know …

This blog entry suggests that Transformational Leadership is the winner of the prize for the most researched, studied, and debated approach to leadership that has ever existed. The blog says that Transformational Leadership exerts more influence than any other leadership approach on the organizational leaders of today.

Does your company have a crisis communications plan? Regardless of size, every organization should have one for many reasons. First, you owe it to your constituents whether they are stakeholders or users of the service you provide or the wiki you sell. Second, the public at large — and most definitely the news media — …

I’m in the process of doing a “virtual blog tour” to promote Keeping the Wolves at Bay-Media Training and today enjoyed reading an interview with my wife and I about the process of publishing the book. Rather than focusing on the book content, the Brummer’s Conscious Blog’s host examined what happened behind the scenes as …

In a previous post, I discussed the concept of the silent trainer. The silent trainer can be found in every organization amongst the same hallways that hold the plague with the well written mission statement.

KEEPING THE WOLVES AT BAY — The Ever-Present Conundrum The recent events in the financial sector, while perhaps skirting the edges of legality, certainly highlighted the issue of the ethical dilemma often faced when increasing pressure to perform, deliver and maximize profitability butts up against moral and ethical (as well as legal) compliance. Certainly in …

It’s the Tues. after a long holiday weekend. Anyone have trouble getting motivated today? I know I sure was. I had a wonderful weekend and had to come back to an inbox full of emails and some training programs to prepare. How do you stay/get motivated when you just don’t feel like coming to work …

A colleague called me last week, reporting that she had actually spoke face-to-face with one of the gurus in our field of Organization Development. In her extreme excitement, she could hardly speak slowly enough for me to actually understand her. Several months ago, I got a brochure announcing an upcoming conference in my field. As …

The Most Valuable Asset in an Organization: Staff For any company to be successful in the current economical climate it is going to be vital for organizations to optimize their resources. And surely any organization’s most valuable resource is its staff. For example, one option is to use this period to promote young talent rather …