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Starting Strategic Planning: Planning for a Plan I

In this post, we’ll discuss one of the most important phases in strategic planning – a phase that far too often is forgotten, resulting in plans that sit untouched on shelves. The plan for a plan should be developed by a Planning Committee and should answer 15 important questions — do this before the planners …

10 Tips for SEO Reputation Management

[Guest Submission by Chesa Keane, continuation of theme from previous blog post] Focus on Google for search results; the other search engines will follow suit over time. Review your website for keyword placement and density (keyword/total word ratio); you won’t be found if the keywords are not present in the proper configuration (i.e. there are …

Management and Organizational Consulting: 10 Myths

In Part 1, we’ll review myths 1-5. In the upcoming Part 2, we’ll review myths 6-10. #1. The Myth of the “One-Way Expert” Consultant It is not uncommon that clients work from the assumption that there are consulting “experts” who can visit a client and promptly tell the client exactly what problems exist within the …

Why Do Public Relations?

Do you have a new business, or a business that’s mature but needs some greater visibility? Are you launching a new product? If you’re a non-profit, are policy issues or board blow ups finding their way into the community you serve? Are you looking for new employees who understand what you do? These are just …

Coaching, counseling, mentoring and consulting – what’s the difference?

I often get asked about the difference between coaching, counseling, mentoring and consulting. While the communication skills used by these professions are similar – such as asking questions, active listening, summarizing, etc, they are very different methods and it depends on what the client needs. Here are some distinctions: Coaching – according to the International …

The Role of SEO in Crisis Management

What do you want people to find on the first page of results when they search for your organization’s name on Google (which has 80+ percent of search traffic) or the other major search engines? You would probably prefer that they don’t find: a vicious blog started by disgruntled former employees; or, 75 percent of …

Fundraising or Not Fundraising, That is the Question

Fundraising, as a distinct sub-category of income generation, includes those activities that get people to GIVE their money to non-profit organizations and, ideally, to get them to keep giving. It does not include raising money by selling things – T-shirts, light bulbs, candy, books, carnival tickets, seats at dinner, or anything else that has material …

Why All This Talk About Leadership?

I’m a Leadership Coach and something of a community activist. I coach people who want to live a good life while making a difference. That’s what I want for myself. That’s what I want for you. Work Hard. Do Good. Have Fun Doing It. You found this blog. So, I’m willing to bet that you …

Effective training in a classroom setting

We as trainers have a responsibility to both the organizations we are working for and to the clients we are training to be effective and interesting. I realize that the topic for tonight was suppose to be on task analysis and andragogy, but I was in a classroom setting recently and the trainers simply were …