The key ingredient of an in-house telephone solicitation program is the person making the phone call. [And, btw, with all the (misplaced) emphasis on the use of social media to raise money, keep in mind that the telephone is a “social medium.”] Last week I noted that pre-call mail (snail mail or email) discusses the …
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As noted last week, to optimize a caller’s effectiveness, prospects should be prepared for the call. They must know it’s coming, that they will be asked for a specific dollar figure, and what that figure will be. They must understand the need for their support, and they should (hopefully) be made to look forward to …
This posting, and the follow-ups, are all about two concepts that push my buttons. The first, “Annual Giving”, makes me grit my teeth; the second, telephone solicitation, makes me twitch in frustration…. The term “Annual Giving,” and the resulting mind-set, have become accepted as part of the environment of (mostly) educational institutions, without awareness of …
The following is a recently received email. My comments/responses are the indented paragraphs. We’re a relatively young 501c3, at about 5 years old, but have relied mostly on dues from members up to this point. Last year we participated in our state’s annual nonprofit day of giving. It is my observation that memberships/dues are not …
I had a conversation, recently, with a board member of an organization – a type of “foundation” that raises funds to support activities designed to advance/sustain their profession, who indicated that the board was “disappointed” with the total dollars that have been raised over their first few years. When the organization was first created, they …
A recent email asked: “What is a reasonable goal to ask a development person to raise for a non-profit organization? “Our Executive Director, a former college president, expects me to raise 6 to 8 times my salary in new money, which was the expectation at the college. “Have you heard of that concept before? I’ve …
This time, calling it by it’s correct name !! As previously noted in these postings, “Development” has its focus on the relationships between the organization and its constituents/donors that can result in contributed income, “Fundraising” focuses only on the dollars. For a new nonprofit, immediate funding would probably be needed to ensure survival in the …
