As previously noted, Donor Acquisition, requires an investment … often, a significant investment. But with many nonprofits finding finances a little tight, the question often is, “Where do we get the money?” I’ll start by examining the components of a donor acquisition mailing – the package: The carrier envelope, the letter, the return envelope and …
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In my August 12th posting, I provided a link to a three-part piece on Planning Studies. In that series, I discussed how/why the Planning Study is the best way to determine what programs/activities donors are likely/willing to support, and for identifying which donors will support which program/activity. In a Planning Study you are interviewing people/donors …
There are a number of ways to categorize research on (prospective) donors. One of the obvious ways is by whether or not they are current constituents, another is whether they’ve yet been donors to your organization. For the first category, your research would be focused on identifying groups of people whose interests might suggest that …
Last week’s posting noted that (except for the donor acquisition process) you should not be in the business of cold-solicitation, and that your organization should have done some research on your prospective donors. And, btw, even if someone has given previously, s/he is still, for the purposes of this discussion, a prospective donor. That posting …
Last week the focus was on learning about and understanding what your constituents and potential donors like about you. Now, assuming that you’ve mastered that aspect of the development process, let’s look at what else you need to know about your potential donors; and, what you would have to do to influence those potential donors. …
Fundraising is all about getting your potential donors to want to give to you — if they want to, they will; if they don’t, they won’t !! Too many nonprofit board and staff members don’t understand that little bit of rocket science. Too many board and staff members are focused on “how wonderful the organization …
For this discussion, I refer you to one of my earliest postings, What Is A Major Gift? for a definition of that term, and I add one additional criterion … that it is not a one-time gift “Stewardship,” in the context of development/fundraising, is doing what needs to be done to keep donors feeling good …
