Last week’s posting noted that (except for the donor acquisition process) you should not be in the business of cold-solicitation, and that your organization should have done some research on your prospective donors. And, btw, even if someone has given previously, s/he is still, for the purposes of this discussion, a prospective donor. That posting …
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Last week the focus was on learning about and understanding what your constituents and potential donors like about you. Now, assuming that you’ve mastered that aspect of the development process, let’s look at what else you need to know about your potential donors; and, what you would have to do to influence those potential donors. …
Fundraising is all about getting your potential donors to want to give to you — if they want to, they will; if they don’t, they won’t !! Too many nonprofit board and staff members don’t understand that little bit of rocket science. Too many board and staff members are focused on “how wonderful the organization …
For this discussion, I refer you to one of my earliest postings, What Is A Major Gift? for a definition of that term, and I add one additional criterion … that it is not a one-time gift “Stewardship,” in the context of development/fundraising, is doing what needs to be done to keep donors feeling good …
As previously noted, if your phone program is primarily a fundraising solicitation tool, then the goal must be to raise as much money as possible. That happens when all of the elements in a phone program support/enhance each other. We’ve talked about caller recruitment, training, scripting and pre-call mail or email. We’ve also talked about …
Our apologies. Circumstances precluded our posting last week … first non-holiday week we’ve missed in five years. We continue, now, with our series on Telephone Solicitation. And, by the way, our use of that term excludes telemarketing, robocalling or whatever you call those intrusive, unwelcome calls that always seem to come at inopportune times. Telephone …
The key ingredient of an in-house telephone solicitation program is the person making the phone call. [And, btw, with all the (misplaced) emphasis on the use of social media to raise money, keep in mind that the telephone is a “social medium.”] Last week I noted that pre-call mail (snail mail or email) discusses the …