Define Your Goals for Social Media
What do you want out of social media? Every successful voyage needs a defined goal…
Jonathan & Erik Bernstein
Jonathan & Erik Bernstein’s posts
SOPA Strike
Bernstein Crisis Management will not be active online today in protest of the proposed PIPA…
Organization Development
NY Times Pays for Errant Email
Oops! The New York Times thought it was sending an email to a few hundred…
Organization Development
Can Apologies Be Funny?
Going against convention boosts J&J’s brand reputation Apologies are supposed to be serious. If you’re…
Organization Development
Don’t Let Reputation Damage Become Disaster
You can’t cover up, so just come clean Crisis management can be like presidential politics:…
Organization Development
Social Media Impacts Customer Service
Does the evolution of tech and communication mean our methods must drastically change? Social media…
Organization Development
Rumor and Innuendo
Counter rumors with fact You can’t assume that everything you read on the internet is…
Organization Development
Are You a Crisis Manager?
Answer these simple questions to find out Find yourself stopping blooming Facebook crises in their…
Organization Development
When Share Price Puts a Value on Brand Reputation
The following guest article, by crisis consultant Tony Jacques, puts some hard figures behind the…
Organization Development
Role Responsibility
Know your plan and play your role Every company has a organizational chart – a…
Organization Development
GM’s Crisis Management
High marks for the automaker’s crisis management Late last month, General Motors sparked comparisons to…
Organization Development
Kansas Gov. Bungles Social Media Crisis Management
What NOT to do Just as with businesses, it’s smart for prominent individuals to set…
Organization Development
Crafting the Ideal Apology
Say you’re sorry like you mean it It’s common to make mistakes. What’s far less…
Organization Development
Bring On The Hate
How a dose of negativity can help your organization The natural reaction for most people…
Organization Development
BofA Gets Brandjacked
Would you be ready to respond? Google Plus Pages for businesses and brands are barely…
Organization Development
Are You Vulnerable?
If you answered no, you’re fooling yourself. Even those in the most benign of industries…