“The lines have blurred between Marketing and PR.” What does that mean? How have the lines blurred? In order to answer these questions, let’s take a look at the OLD versus the NEW rules of Marketing.

The Most Valuable Asset in an Organization: Staff For any company to be successful in the current economical climate it is going to be vital for organizations to optimize their resources. And surely any organization’s most valuable resource is its staff. For example, one option is to use this period to promote young talent rather …

The biggest mistake that many non-profits make is their belief that grants from corporations, foundations and government will continue, or (even) increase, over the long term. Historically, those sources of funding for specific programs either remain the same or decrease – especially during rough economic times (Remember !! … It wasn’t that long ago). While …

Attention BP (NYSE: BP) Board of Directors: There is, at this point, only one way I believe you might save your company’s reputation and, ultimately, its survival. Make a pledge to liquidate whatever company assets are necessary to correct all harm caused by the Gulf spill disaster. Accompanied by a very humble apology and commitment …

Strategic/organizational analysis methods depend on the particular organization. A list of data sources is available for determining training and HRD needs.

Finding a good business plan book can be overwhelming. Type “business planning guide” into Amazon and you’ll get almost 5000 citations. Your local bookstore or library is more selective, but it’s still hard to sort through them. And, truth be told, there’s no one book for everybody. So, for that reason, we’ve listed the “best” …

Many of my clients have trouble saying “no”. They feel obligated to please others and saying “no” to the boss does not seem acceptable. The truth is that by saying “no” you are letting others know that you value your time, priorities and boundaries. Here are a few tips to help you say “no”: 1. …

I woke before sunrise to write about leadership. Anticipating a good 90 minutes before boy, man and dog appeared at the kitchen table, I switched on the coffee maker, snapped a quick picture of the full moon setting in the west, and flipped open my MacBook. In less than two minutes, a sleepy almost-three-year-old called …

If you were asked the question, what are the most special moments from work you had this past year, would you be able to answer that question? Or does your work just sort of blur together? When we are truly present with our work we have the chance to make a moment that we’ll be …

It’s not only quite impressive that Wells Fargo Bank & Co is adopting social media with such open arms - but it’s IMPORTANT to watch them lead the way for other banks and financial institutions. Wells Fargo has made a bold strategic marketing move, and is capturing audience and engaging them online, where they enjoy being part of the community.