Why is Social Media Listening Important?

Sections of this topic

    You Need to Know What People Are Saying About Your Company

    People are talking about you. Word-of-mouth. It happens in person and online. Before the internet it was much harder to find out what they were saying. But now that everything is posted – and permanent – it’s relatively easy to find out what people say about you, if you know how.

    Did you know that you can set up a fully automated system to let you know anytime anyone says something online about:

    • you,
    • your company,
    • your brand,
    • your products, or
    • your competitors?

    Social Media Conversation Monitoring

    You can’t control the conversation, but you can listen and be alerted immediately when people write about you on:

    • Blogs
    • Facebook
    • Twitter
    • Articles
    • Comments
    • Ratings, and
    • Anywhere people post content.

    You can’t control it, and you don’t really want to control the conversation. By really listening to what people say, you can learn an awful lot about what you’re doing right (so you can keep doing it, or do it even better), and especially what you’re doing WRONG. This is perhaps the most valuable information, although often the hardest to hear.

    Do You Live Up to Your Marketing Messages?

    Your audience will point out, for the entire world to see, anytime your promises (marketing messages) don’t match your service (operations). If you know what you’re doing wrong, you can FIX IT.

    If you want to make a splash online, listening is essential. In the next post, I will show you how to set up a fully automated system for getting immediate alerts on the topics of your choice – absolutely FREE.

    Have you found negative information about your company online? If so, what did you do about it?


    For more resources, see our Library topics Marketing and Social Networking.

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    ABOUT Lisa M. Chapman: With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com