Must-know info about the search giant
Unless you’re a statistical anomaly you’re using Google on a daily basis. Whether it’s your homepage, built into your browser, or powering on-site search, Google is everywhere. Alongside (and facilitated) by Google’s rise has been the increase in the impact of online search results. It’s inarguable that positive search results present a long list of benefits, while negatives can quite literally shutter a business.
With Google dominating the search game by a long shot it pays to know all its ins and outs. For a solid start, check out this infographic from Gryffon and TollFreeForwarding:
For more resources, see the Free Management Library topic: Crisis Management
[Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, and author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]
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